Long are the days when we go to museums to...say, learn stuff. If you’re one of the many who has noticed the multicolored specks sprinkling the sidewalks (and even the BART trains) of San Francisco, you know exactly what I’m talking about. After its success in Los Angeles and New York, The Museum of Ice Cream has taken over the City by the Bay.
Because tickets are notoriously hard to snag (we’re talking months in advance if you’re lucky), we’re giving you a look at the museum that has forever changed our Instagram feeds. Save yourself the trouble of scouring Craigslist for overpriced tickets and check out our highlights. If you’re still having FOMO, don’t worry - there are plenty other options for ice cream and the perfect snap.
1. THE BUILDING
Picture this: a historic 107-year old building designed with the Roman Pantheon in mind meets a Millennial Pink wonderland. There might not be much history involved in the Museum of Ice Cream experience, but the setting provides an interesting contrast to the sprinkles and unicorns.
2. SPRINKLE POOL
The Museum of Ice Cream came to San Francisco after its success in Los Angeles and New York. Though each location offers a completely unique design, the sprinkle pool is the one feature that remains the same.
3. THE STATEMENT PIECE
What do you scream for? We said cocktails, cheers to that! Craft your own message in the statement room.
4. UNICORNS AND RAINBOWS
While we’re embracing our obsession for all things bright and photogenic, we might as well get a picture with the unicorn (with ice cream in hand, of course).
5. SWEET SWINGS
There's no more appropriate way to finish our journey through the ice cream wonderland than swinging in a room full of whipped cream.
Let the sugar high begin! I'll be curled up in the corner next to the gummy bears. Do not disturb.
The holiday season has come and gone. Relive the best of the season at W San Francisco, from our epic New Years Eve party to our seasonal cocktails. Until next year...
If we were to capture all the stories our guests bring in when they stay at W San Francisco, we would have an endless book of journeys. We love to be inspired by the endless creativity out there, so we sat down with the creative mind behind the Instagram account @paperboyo, Rich McCor.
We caught up with Rich over breakfast at TRACE. Not only did we get his story, we also got to watch him do his thing, live!
Rich started his Instagram account @paperboyo in 2015 with the intent of changing the monotonous and unchangeable scenery of some of the most iconic staples of the world. Think the Eiffel Tower in Paris, Burj al Arab in Dubai, or the Statue of Liberty in New York City. He wanted to make these classic staples different and make people smile, but never with a clear strategy or intention of turning it into a job. With the growing interest in photography and his previous knowledge in papercraft, he blended these two arts and did just that, change the scenic frames of the staples of the world with a twist of wit.
This is what he told us. Oh, and don’t forget to read it out loud in a British accent…
From your beginnings in 2009, when did it really hit you that your art form was taking off?
In October 2015, I was in Paris and I had just taken the photo of the lego man on the Arc de Triomphe and the press started to pick up on that. The Daily Mail in the UK reached out and asked a few questions, I sent them a few photos but didn’t think too much of it. At that point, I had 5,000 followers and had been focusing on building up my following. I remember going to a bar with some friends and whilst I was there I checked my Instagram and it jumped from 5,000 to 10,000 just from the article. By the end of that same week, I had 30,000 followers on Instagram.
How did this eventually turn into a job and how do you earn a living?
Right now, the traveling portion of the job isn’t covered, but it is the most fun part of it and where I create most of my content. Sponsored posts or promos for films is where I get my income at the moment, but I’m still kind of figuring it out and finding a path. I am also coming out with coffee table book with my photography. I am hoping to take February and March off and meet with the designers to get that going.
Is there an influencer that inspires you?
There is a guy called @abstractsunday who is an illustrator for the New Yorker, and he was one of the first people I followed. He does these really bizarre illustrations, and he just has a really good sense of humor. Looking at his stuff, I definitely got inspiration. There are also a couple of really great photographers in London that I follow, and I like bloggers that share good travel tips and advice. When it comes to bloggers, I like the ones that share their experiences rather than brag about them. I felt inspired by bloggers who had the ability to make their followers feel like they were coming on the journey with them.
Aside from W San Francisco, which W is the coolest?
I’ve only been to W Dubai right before I came to San Francisco, the design of that one was wicked. And I know the one in London which I walk past, but I live in London so I haven’t stayed there.
What do your family and friends say about your Instagram lifestyle?
I think they are so used to it now but gosh it was such a long conversation explaining to my grandma what I do. I remember telling my parents that I was quitting my job to go full-time Instagramming, there was this silence on the other side of the phone but then I told them how much I got paid for one of the jobs.
And this is where we mentioned that the oatmeal that was served at our TRACE breakfast table had honey from our own rooftop bees, and as any passionate photographer, Rich’s eyes lit up and asked us for the opportunity to check it out. Little did he know that we had something up our sleeves as well… we brought our own, San Franciscan symbol, a unicorn cut-out for him to play with!
This is what it looked like from our perspective.
Look out for @paperboyo's W San Francisco finished art on our page. We will share the amazing work once it hits our DM.
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You’ve got your Outside Lands lineup figured out and Spotify playlist on repeat - but what about that perfect festival outfit? The San Francisco climate demands thoughtful planning when it comes to fashion. You might get a few weird looks showing up to Golden Gate Park in daisy dukes and a crochet bralette.
This is no Coachella when it comes to the weather, but that doesn’t mean that we can’t obsess over bandana scarves and fringe galore. Layer up, accessorize and prepare for Karl the Fog to engulf Golden Gate Park at night.
TopShelf is a one-stop-shop when it comes to festival wear. With brands like For Love and Lemons and Mink Pink, there is something for every type of Outside Lands girl. The TopShelf team are top-notch stylists, recommending the perfect choker/sunnie combo to go with that dress that you picked out. Whether your style is classic, girly, bohemian, or rocker-chic, you can certainly find an OSL look that will turn heads.
I put three Outside Lands looks together with the help of the TopShelf SF crew.
Two pieces are better than one. Nothing says festival-wear like the pom pom Alessandra top paired with matching mini skirt.
The key to surviving Outside Lands is layers, layers, layers. Bring along an over sized bag to stash those extra layers for an easy transition from day to night.
Don’t forget to plan your shoe game around the dusty Golden Gate Park. Keep it chic by pairing Converse with a feminine dress, like the Sweet Jane Swing Dress by For Love & Lemons. Complete the look with a suede bomber and fun pair of shades.
Festival fashion is all about the accessories - round sunnies, bohemian jewels, floppy hats and fringe handbags. Pair a swing dress with over the knee boots and a wrap choker.
You’re all set for OSL 2016. Sing, eat and dance your hearts out (all while looking cute)!
50 Post Street Ste 13
Whether you're a local or a tourist, San Francisco has many picture-perfect destinations to explore. Take advantage of the vibrant scenery and unique aesthetic that San Francisco has to offer. This guide offers up my favorite picks for the best Instagram shots in San Francisco.
From gorgeous 360 views to abandoned bathhouses from the early 19th century, this city holds endless possibilities for your creative eye. After you visit the tourist hotspots, escape to alternative areas of the city where you can capture a unique perspective.
SUTRO BATHS AND LAND'S END
Once a spot to mix and mingle, now Sutro Baths lays in ruins. Though this spot is on the far Western side of the city, it is definitely worth the trek. Explore this area for hidden treasures that make for that perfect Instagram shot.
Start at Sutro Baths and then explore the Land's End's Coastal Trail. If you're lucky you'll stumble upon the famous labyrinth, built by artist Eduardo Aguilera in 2004. The location of the labyrinth is one of San Francisco's best kept secrets, which is why locals and tourists alike make it their mission to explore Land's End until they find the pot of gold at the end of the rainbow. (I spent a year of hiking regularly at Land's End before I finally went down the right path.)
INSIDER TIP Walk down Judah Street on your way to Sutro Baths for a bite to eat at Java Beach Cafe or a coffee from Trouble.
In the geographical center of the city, Corona Heights offers stunning 360 views.
INSIDER TIP Because Corona Heights is centrally located, it is only a few short blocks from famous neighborhoods. Visit Haight Ashbury or the Castro District before heading over to make an afternoon of it.
Corona Heights Park
Cross the bridge and climb Hawk Hill for that classic shot of the Golden Gate. Once you cross the bridge, Sausalito is close by. Stop by Bar Bocce for a game of Bocce Ball on the waterfront.
San Francisco is famous for its creative and vibrant street art. Head to Clarion Alley in the Mission District to see the best of the best.
INSIDER TIP The Mission District has some of the best taquerias in the city. While you're here, head to La Taqueira or El Farolito for a taste.