Owner and hairstylist Brian Belier has always been on the cusp of what is new and next in the world of fashion, music, design and beauty. Making an appointment at Population Mission, you might expect a nice haircut at a trendy salon. But it is clear that the space amounts to much more than just another hip salon in San Francisco.
Dark walls, wood accents and greenery everywhere – one might be inclined to lump the aesthetic into the hipster category that many other spots in the Mission aim for.
After checking in with the receptionist and sitting in the waiting area full of sleek pieces of furniture, it becomes apparent that Population is more than just another chic salon in the city.
From the music on the speakers to the outfits that the stylists don, every detail is thoroughly planned out. Brian Belier has always had a deep interest in music, fashion and design, which he incorporates seamlessly into the space.
Not only can you listen to new underground music while you are getting your hair done, but Population has also worked directly with notable musicians like James Blake, Bleached and Au Revoir Simone.
Belier has high expectations for his stylists, who must go through intensive training to ensure that the results are of the highest quality and consistent with the Population vision. Every stylist at the salon is highly qualified and brings her own creative experience to the brand.
Belier uses his salon not only to showcase his talent as a stylist, but also as an outlet for his artistic endeavors. Surfer, former organic farmer, musician and stylist - Belier truly has an eclectic and creative vision.
Visit the salon’s Instagram page to get a better idea of Belier’s cutting edge yet authentic flair. With new posts almost every day, I am constantly inspired by
the fashion and beauty trends featured.
Population is welcoming, inclusive, creative and current. If you want to get inspired and revamp your look, make an appointment at Population. While you’re there, you just might hear a new tune or get inspiration for a new look.
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